November Marketing Guide for Small Businesses: From Black Friday to Small Business Saturday
The holiday season is officially here — and for small business owners across Solano County, that means busy schedules, full calendars, and the rush of wrapping up the year strong. Between holiday events, seasonal promotions, and preparing for 2025, marketing can sometimes fall to the bottom of the to-do list. But here’s why you shouldn’t let it: November is one of the most powerful months to invest in your marketing strategy.
From Black Friday to Small Business Saturday, November brings opportunities to boost sales, grow brand awareness, and connect with your local community — all while setting your business up for success in the new year.
Why November Is the Month That Sets the Tone for 2025
Many business owners wait until January to make marketing resolutions, but by then, the momentum of the holiday season has already passed. November is your chance to capture attention while customers are actively shopping, engaging online, and supporting local.
Social media trends, holiday campaigns, and community events all come together this month — giving small businesses a chance to refresh their strategy, strengthen their presence, and prepare for growth.
Whether you’re in Vacaville, Fairfield, or anywhere in Solano County, focusing on your marketing now ensures you start the new year ahead of the curve.
Let’s Talk: Black Friday and Small Business Saturday Strategies
The holiday shopping season is competitive, but smart planning can help your business stand out. Here are three easy-to-implement strategies that small business owners can use right now:
1. Keep It Simple
When every brand is shouting for attention, simplicity wins. Too many choices can overwhelm shoppers — especially online. Instead, focus on a single, easy-to-understand promotion that grabs attention and drives quick action.
Think “Buy One, Get One Free,” a limited-time 20% off sale, or even a simple gift card promotion. When your offer is clear, customers can make decisions quickly, and your brand becomes easier to remember in the crowded holiday space.
2. Use SMS + Email to Stay Connected
Your customers’ inboxes and phones are powerful tools this season. Start with an email announcing your deal, then follow up with a friendly text reminder once your promotion goes live.
Why it works: SMS open rates are extremely high, especially during short-term sales like Black Friday or Cyber Monday. A quick reminder text can make the difference between a missed sale and a new loyal customer.
This combination of email and SMS keeps your audience informed, engaged, and ready to shop — all while building trust and brand consistency.
3. Prep Your Inventory and Systems
A smooth customer experience starts behind the scenes. Before launching your promotions, double-check your inventory, website, and checkout process.
Running out of stock or experiencing technical issues during a sale can hurt your reputation — but planning ahead prevents that. When customers see that your business is organized and reliable, they’re more likely to return and recommend you to others.
Community Connection: The Heart of Local Business
Beyond online marketing, networking and community involvement are key parts of growing your business — and November is full of opportunities to connect.
The Vacaville Chamber of Commerce is hosting “Wake Up, Vacaville: Brunch with the Betters” — a fun morning mixer happening Tuesday, December 16 from 8:00–9:30 AM at 1019 Alamo Drive, Vacaville, hosted by Better Marketing.
This event is the perfect chance for small business owners to come together for coffee, community, and connection. Here’s what’s in store:
👕 Ugly Sweater Contest (winner takes home a @bottomsuptan raffle basket!)
📸 Free professional headshots by the Better Marketing team
🥐 Brunch board from @babes.bubbles.boards and Starbread
☕ Free matcha or latte for the first 20 guests from @the.dripsociety
🐾 Pet supply donations supporting the Vacaville SPCA
It’s a great way to build relationships, meet other entrepreneurs, and celebrate the local business community — one sip (and selfie) at a time.
Step Into 2025 with a Stronger Marketing Strategy
If you’ve been meaning to update your social strategy or refresh your brand, now is the perfect time. When you sign up with Better Marketing this November, you’ll receive 3 FREE digital ads to help kickstart your marketing strategy for 2025!*
Whether you want to rejuvenate your brand, grow your social media, or finally create consistent content that converts, Better Marketing’s full-service team will make sure you’re ready to start the new year strong.
✨ Don’t wait for January — start now, and enter 2025 ahead of the game. 🙌
👉 Tap the link in our bio to book your consultation today!
(*Paid ad spend not included.)
Final Thoughts
Between the rush of Black Friday, the celebration of Small Business Saturday, and the power of community networking, November is the perfect month to grow your business and prepare for what’s next.
By simplifying your promotions, staying connected with your audience, and engaging in local events like “Brunch with the Betters”, you’re not just marketing — you’re building momentum, visibility, and lasting relationships that will carry you well into the new year.
So, grab your coffee, plan your promotions, and let’s make this holiday season your best one yet — together with Better Marketing. ☕💡