Real people.
Better Marketing.
Running a business is personal. You’ve put your time, energy, and heart into building something people can trust, and your marketing should feel just as genuine.
At Better Marketing, we help local businesses turn what makes them special into a clear, confident brand people can connect with. There are no cookie-cutter strategies here. We take the time to understand your goals, your audience, and the way your business actually works before creating a plan that fits.
From branding and websites to content, campaigns, and digital strategy, we’re here to make marketing feel simpler and more manageable. Think of us as the supportive, strategic partner on your team, bringing fresh ideas, honest guidance, and the expertise to help your business grow with confidence.
Your business already has a story worth sharing. We’re here to help the right people see it.
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Our Team
Kristina Gardner
Kristina Gardner, better known as Kristie, is the strategic powerhouse behind KM Endeavors and the family of businesses it supports, including Better Marketing Company, Bottoms Up Tanning & Wellness, and Better Bookkeepers. She has a passion for business growth, developing big ideas, and creating opportunities that help others succeed.
Kristie’s commitment to supporting people extends beyond business through the Better Humans Initiative, where she helps strengthen the local community through education, opportunity, and meaningful support. Whether she’s growing a company or giving back, Kristie leads with heart, purpose, and a genuine desire to make a difference.
Founder
Brittany Tapparo
Brittany has been with Better Marketing since day one, bringing creative strategy, big energy, and a genuine passion for helping local businesses grow. She’s our ultimate hype queen and loves creating content that connects, builds community, and gets results.
She’s also a proud mom to baby Mason and loves soaking up every moment with him. When she’s not with Mason, you’ll often find her supporting local community events or bringing heart, humor, and enthusiasm to the office.
Corporate manager
Chenin Rowe
graphic designer / Marketing account managerChenin is a Vacaville local and our design-obsessed creative with a passion for turning ideas into memorable visual experiences. Chenin holds a BFA in Art & Design from Cal Poly San Luis Obispo, with an extensive background in graphic design, branding, photography, UX/UI, and digital media.
She loves helping passionate business owners bring their ideas to life through intentional, engaging design—whether she’s building a brand, designing a website, or creating content. When she’s not designing, she’s probably visiting an art museum or working on her bookbinding.
Dewy oversees office morale, brand paw-sitivity, and all campaigns involving treats. A certified 100% Good Boy—according to actual emergency care paperwork—he once sprained his tail from wagging it too enthusiastically. If that isn’t commitment to customer engagement, we don’t know what is.
As one of the featured winners of the 2026 Dogs of Vacaville Calendar, Dewy already knows a thing or two about successful personal branding. He’s also a devoted big brother to Mason, although he prefers not to share the spotlight—or anyone’s attention.
At 80 pounds, Dewy considers himself the ideal lap dog. He keeps spirits high, ignores all professional boundaries, and specializes in French-style client relations, meaning he may try to make out with you. His marketing philosophy is simple: be authentic, generate enthusiasm, and never underestimate the conversion power of a handsome face.
Chief BARKeting ManagerDewy
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