If you've been running your own business or brand without identifying who your target audience is, I need you to stop right now! You're probably thinking, "How do I identify my target audience?"
A basic marketing component of a marketing strategy is to identify a target audience. A target audience can be defined as the demographic of people you want to target with marketing campaigns, who are most likely to generate sales for a particular product or service. Being able to define your target audience can help you develop an effective marketing strategy, making it easier to attract your ideal customers and convert them into sales.
Let's learn how you can define your target customer to build a successful marketing strategy.
What Are the Different Types of Target Audiences?
+ Problem Solver: people who are looking for a specific product or service that provide a solution to a reoccurring problem.
+ Special Interest: people who are involved with a particular interest group, such as hobbies or entertainment preferences.
+ Fandoms or Cultures: people who have had similar experiences.
Consumers are defined by their demographics, interests, and buying habits or history. These markers help give you a starting point. From there, you can get even more specific and sharpen your targeting strategy.
How To Find Your Target Users
Every target audience has their own set of unique quirks and characteristics. This will guide you through figuring out exactly what your ideal customer wants and how to fulfill their needs.
Do they have children
Political Affiliations/ Stance
These points make it easy to write compelling copy for your audience to consume. Being able to speak directly to your audience’s interests, pain points, and desires have a higher chance of converting your audience.
Steps Of Target Marketing
Here's our little golden nugget list of ways you can determine who your target audience is.
1) Conduct Market Research
See what is already being offered out there in the world. Is someone marketing the exact same product you are? If they are, could you do it in a more efficient way? Is there a need that consumers are asking for to be met? Can you or your brand offer them a solution?
2) Look at current trends in the industry.
Identify trends in your industry helps you see the bigger picture. You'll be able to analyze what is working or not working in other brand's approach to connecting with customers.
3) Purchasing Behaviors
How is your target audience interacting with your brand right now? Are they likely to buy online or in-store? Are they more likely to buy a single product or in bulk? Do they respond to coupons or promotions? This will give you an idea of pressure points you could use to your benefit.
4) Customer Feedback
What are your customers saying about you online and to their networks? Speaking with the audience can positively alter the entire customer and purchasing experience. You get direct answers.
If you create a broad, unspecific campaign and send it into the void, it won’t achieve what you were hoping for it to. If you create a customized message that reflects a niche market’s demographics, behaviors, and interests and send it out on social media channels the audience actively uses, you’re more likely to have a successful campaign and customer response.
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